I really think it's really changing recruiting. It basically means 'boosters' can have unimpeded access to recruits 24 hours a day, 365 days a year -- and there is little to nothing that anyone can do about it. Enforcing contact rules would be pretty much impossible.
Chandler Cox is an LDS kid from Florida with a crazy list of offers. Here he is with Urban.
Anyway, his timeline is basically just a bunch 'fans' from every SEC/big name school trying to recruit him. My favorite is the fan art they are creating. HA!