Nationally is to make it clear that BYU isn't in the picture. They are gun shy with regards to lds kids. They are afraid that they will go on a mission then come back to byu.

They are afraid that once they offer and count on them byu will sweep in and get the kid.

They wonder why byu hasn't offered. If byu hasn't offered they think that there is something that byu knows that everyone else doesn't.

The best way to get attention outside of the county is to is too publicly poor gas on the bridge to byu, attach explosives and let her blow. That will help your recruitment