"How much better can the basketball product get? I’d argue that it’s perilously close to maxing out — unless there is a shift in sentiment at the highest level: At the presidential level.

Aside from BYU, everyone in the league wants to be Gonzaga, but nobody is willing to make the commitment necessary to be a top-25/30 program.

It’s not as simple as hiring a good coach and putting him to work with the same old resources.

Consider the budgets:

Gonzaga spends $5.9 million on men’s basketball, according to data provided by the Dept. of Education through the Equity In Athletics Disclosure Act.

That’s more than twice as much as Saint Mary’s ($2.8 million), Portland ($2.5 million), San Diego ($2.3 million) and Santa Clara ($2.2 million)."
http://blogs.mercurynews.com/collegesports/2014/04/24/west-coast-conference-the-search-for-a-commissioner/