In celebration of pride week in Sweden, retailer Webhallen is auctioning off a customized PlayStation 4 to support The Swedish Federation for Lesbian, Gay, Bisexual, Transgender and Queer Rights (RFSL). Designated the "Gaystation edition," the auction for the $400 console is already up to $1,630 (as of this writing).
http://www.joystiq.com/2014/07/28/gaystation-4-up-for-auction/