Reebok just signed four-time champ Rich Froning to a long-term endorsement deal that "makes Froning one of Reebok’s highest paid athletes with a contract on par with those of players competing in the NBA, NFL, MLB, and NHL."

http://www.mensfitness.com/life/sports/rich-froning-signs-long-term-deal-reebok

Now Nike is releasing Crossfit shoes and apparently signing Crossfit athletes to endorsement contracts as well.

http://www.wodlounge.com/sneak-peak-nike-first-crossfit-shoe-nike-metcon-tr/

I'm sure Cougarboard loves it.