separate themselves and show they don't fall into the norm of the LDS stereotype.

The reason why BYU doesn't sell as much gear is the exact opposite of what I stated above. I think there's some that don't want to be labeled so they don't wear it. Plus, the majority of our gear sucks and is zoobish (for lack of a better word). Want proof? Look no further than the game day shirt they just released. It's awful.

The only BYU gear I see people frequently wear are hats. There is a great selection of good BYU hats out there but that's probably only because zephyr is a BYU fan.

The solution would be to have a better nike offering. But that probably won't happen because our fanbase is okay wearing a hideous $10 shirt every yr because it's better to them than paying $30.