is money. I didn't know this until Adam Schefter said it tonight on SportsCenter, but the Dallas Cowboys are the only NFL franchise that can enter into their own team apparel and merchandising agreements with companies apart from the NFL's established licensing partners. Since Michael Sam's jersey is the sixth best selling jersey in the NFL, Jerry Jones and the Cowboys will make a nice profit.

More on the Cowboys special licensing agreement can be found here:
http://www.forbes.com/sites/aliciajessop/2013/11/29/jerry-jones-1995-risk-allows-the-dallas-cowboys-to-become-leaders-in-the-growing-womens-sports-apparel-market/