3. Losing
2. Price
4. Losing to Utah. 54-10 sucks. So do some other ridiculous losses and the way they lost. People choose to not renew while remembering the last few seasons, not after the season starts.
1. Independence
Had BYU been winning and not choking games they shouldn't have lost, etc. We wouldn't really have to worry about 1,2, & 4.
Win.
If BYU wants them back, win.