I guess I don't see this topic as polarizing as many people do. To me, it is kind of an interesting economic question. If seats are unsold, we should figure out how to sell them. Maybe a grass roots movement to shame fans into going will help. Maybe changing some minor things will help.
I think the biggest issue is the perceived interest in our opponents, actually. It's not really about strength of schedule, its about feeling like our wins "mean" more. Beating a bad Texas team is better than beating a good Houston team. People show up for "big names."