Sorry if this has been discussed ad nauseum but I don't think the problem here is individual ticket sales. I would be willing to bet those are actually up this year. The issue is lower season ticket sales due to 1) general decline in ticket sales across the country due to television coverage and 2) BYU's poor home schedule. When season tickets drop it is very hard to make up for that as the season progresses. It is the rare fan that didn't buy season tickets who decides to purchase individual tickets to every game.