You can't count former players/local media personalities as getting a "lot of mileage." Obviously, there is a bias in there no matter how objective he tries to be - similar to what we have with Alema and Criddle on 960. I wouldn't say we would be getting a "lot of mileage" if they were pumping us every day.
On the other hand, if there is national media outside the market pumping you up and involving you in the discussion, then you would be a "lot of mileage" out of your wins. I don't think any know outside of Utah would even know the Utes started their season yet.