I mean I don't think it gets in their heads if an analyst doesn't like them. If it was true, players and coaches all over would be a wreck worrying about who likes them and every tiny little thing that might be good or bad about them.
Being aware of it doesn't mean some of these opinions make a difference. Especially lame, uneducated opinions by one person. No matter who says what they know they have to do their job and shutting people up will come after.