I recently moved to Colorado to start a new job. I decided I needed to start representing BYU, so I have a couple things up on my desk (such as the Harline over Weddle cup, BYU flag) and wear my BYU shirt on game days or Fridays. Since then, my 2 immediate co-workers have started to mention things like, "Hey, I turned on ESPN to catch the BYU game, that is some stadium, that atmosphere looked great". (As a side note, he really liked the whiteout and I mentioned that at BYU, it's always a whiteout...) They have tuned into more and more BYU games and have come away impressed.
It's nice having games available to almost everyone and having an exciting product to watch. They've been impressed with that "Hill kid" and for how nasty (in a good way) our defense hits.
Morale of the story, wear BYU stuff, talk about BYU stuff and pray they keep winning.
That is all.