prevalent idea in football at all pre-NFL levels. Think Friday Night Lights (the TV show - never saw the movie). Bronco does indeed stress this component more than many coaches, but he's not alone in wanting to develop young men. And I do agree that it is a recruiting advantage for BYU to emphasize that aspect of BYU football and Bronco in particular.
Second: At BYU, everybody working for the University, including coaches, are expected to be on top of the standards/spiritual aspects of BYU, and are also expected to do their jobs well. Nobody is excused from doing a good job just because they live and promote the standards/spiritual aspects. So, ultimately, coaches at BYU are judge by the results on the field/court/wherever. There aren't any unsuccessful coaches at BYU that get to keep their jobs just because they're good with the spiritual aspects of the program. If the results on the field warrant it, Bronco will be gone, despite any good stuff he does with his players off the field. For proof that this is true, you only have to go back less than two years ago when an entire offensive coaching staff was canned. Every one of those guys were great ambassadors for BYU and the church (one was a Bishop, for real), but they were fired just the same.