Rabid little fans running around everywhere flashing the stupid U sign. Byu isnt considered as cool right now.
Fortunately, byu is still doing well with out of state lds kids like Warner, Cook, Takitaki, Longshore, etc. Also it's pretty clear byu is trying to supplement it's recruiting with more out of state nonlds athletes, especially with Coach Holiday in Texas.
As far as the state of Utah, for some reason byu was a bit slow to offer some of the kids like Empey and Covey, probably partially due to limited scholarships, and hopefully they learn from some of those mistakes.