happens to coach a team that they refuse to see anything positive about, but deep down they possibly actually like both of them" is just too long. Everyone knows that "Bronco Hater" means the Bad Head Icon, Ultra Negative, Never see the bright side type of posters. No one thinks these people really HATE Bronco personally. It is just faster and easier to classify them as "Bronco Hater" as the basic postings and tone are the same as if they did personally hate him.