Then how about not applying a label at all and instead actually comsidering the objective points that the "haters" are trying to make? Points that may actually have much to say that is complementary and positive along with reality. Of course, that needs to go the other way as well...meaning those who are not favorably inclined regarding how they see the football program should listen to those who are and see what merit they may have in their points.
It's amazing how quickly discussions - which could be very productive and enlightening for people of both opinions - about Bronco or the team devolve into partisan pissing matches just like political discussions do.