BYU, in their continued marketing ignorance...still ignores the BYU gear that fans actually want to buy.

I don't buy from the bookstore because I don't want to buy the crap brands/apparel that is sold there. Sure, they sell a few Nike and Under Armor options, but nothing that the team wears.

That's a huge mistake. HUGE mistake (thanks Pretty Woman).

I honestly think BYU is the only major D1 school that doesn't allow its fans to purchase the same gear that the team uses.

You can't buy actual BYU basketball shorts that mirror the team shorts, etc...someday, BYU will quit catering to only the lowest spender....and actually sell the more expensive gear to everyone. I hope.