He definitely gives it all on the offensive end. The guys you compare him to may run around less on O, but they are often more complete players on both ends of the floor. Different expectations for different players out of different coaches and different systems.
Only problem for BYU is that as long as Rose's system focuses 90% on offense - specifically quick transition and the 3-ball - they will struggle to beat teams that are more complete. They don't see many of them in the WCC, but they do in the NCAAs.