fighters (although both are past their prime). However, I'd say lots of the hype was based on nostalgia for the sport. A lot of old school boxing fans were tuning in to remember the good old days when boxing was a popular well respected sport. There will likely never be another "blockbuster" fight that brings this much attention in a long long time (maybe never again).
Disclaimer- I'm a very casual fan and don't know much at all about the sport. It's not hard to see why it's dying