i'm using ball park numbers but right now there are 10 teams getting about $25M each. i've seen CCG are worth, at least $30M. you telling me you go to BYU and Cinci and say "hey, i can't talk other Big12 teams in taking less so you guys are gonna split the $30M for the CCG and be happy with it" and both schools wouldn't jump at that?

i get that by 2016 they won't have to add teams to have a CCG so then they could just split it among 10 again and be even richer but i am very much of the opinion that if the Big12 doesn't add to their conference they will have teams taken away. they need to proactively and creatively add value to their conf not just sit on their hands and do nothing. their indecision will kill them.