Not average per player to come to the school. Utah does well in this study because they have a couple people like Alex smith making a ton of money and don't have a lot of average nfl players to bring down the average. Schools that have a lot of players in the league have a lower average per pro player but the average would be much different if you did it as an average of every player to play at the school which is what a player should really consider if they were going to do some kind of financial analysis