A number of years ago I was teaching the Harley Davidson case to a class of MBAs. Part of the case set up is the data regarding the trend of white collar professionals being the new primary customer base. One class member commented that her father came home from work one day and announced to her mother: "Dear, I'm having a midlife crisis; I'm either going to have an affair or buy a Harley. You can choose. He got the Harley."

Congrats on your new acquisition. Enjoy!