BYU has too much to offer the B12 to be overlooked. It would be widely perceived as an addition that added strength to the power conference.

Houston would be key to making this work. They would counter the scheduling nightmare for the other 10 schools. BYU and WVU would be in different divisions so it wouldn't be that bad for scheduling and they could always have some clause saying that they would only host 1-3 events for Olympic sports etc. That way they could meet up at one of the 10 other schools in the middle for most of the sporting events.

Add another clause into the membership that says BYU will pay out 1.5% - 1.75% of membership revenues to each of the other 11 schools as a scheduling convenience fee and that about guarantee's serious consideration.

I wont lie, it would be pretty cool to call WVU and BYU the "Frontier Universities" of the east and west.