The seats right next to me weren't purchased as season seats. Each game, I asked the guy next to me how much he paid. The first game, the guy paid $5. The next two games, the guy paid $10. The rest of the games, those seats were empty because the games were terrible. I paid $900 for my three tickets. That didn't help, but if I wasn't so apathetic about BYU football, I would have just moved back to the endzone this year.
I'm surprised you were able to sell your endzone seats, when cheap seats were available all around the stadium. I couldn't give away my Savannah State tickets, but that's not too surprising.