Jul 30, 2015
8:57:48pm
8:57:48pm
"Harbingers of Failure," early adopters with a knack for buying loser products
Really interesting article. http://www.bloombergview.com/articles/2015-07-29/big-data-knows-you-like-losers
"But when you can compare all that information across millions of consumers and products and thousands of outlets, you enter the realm of big data, which can reveal previously unknown patterns. A new case in point: A paper forthcoming in the Journal of Marketing Research identifies a segment of customers, dubbed the "harbingers of failure," with an uncanny knack for buying new products that were likely to flop."
"But when you can compare all that information across millions of consumers and products and thousands of outlets, you enter the realm of big data, which can reveal previously unknown patterns. A new case in point: A paper forthcoming in the Journal of Marketing Research identifies a segment of customers, dubbed the "harbingers of failure," with an uncanny knack for buying new products that were likely to flop."
Originally posted on Jul 30, 2015 at 8:57:48pm
Message modified by Bob Vance on Jul 30, 2015 at 8:58:06pm
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