That made new markets key to expansion. New city on basic cable meant a lot of money flowing in. It drove expansion in every case except the Big 12 (no conference network).

Ways the game can change are:
1. The Big 12 gets a network somehow. I think they add either Cin and UCF or Cin, UCF, BYU, and CSU if they get a network.
2. Package TV deals fall apart and conference networks go under and move to an online subscription.