I don't understand - and don't like - that "sailor cougar" logo... (w/pics) 8 22 2
It's not just that Provo has no maritime history (although that's part of it). And it's not just that it feels like a synthetic attempt at resurrecting a "tradition" (maybe I'm cynical, but it feels like a marketing ploy).
More than anything, though, the logo just looks generic. Seriously, back in the day, pretty much every school slapped a sailor hat on a cartoon representation of their mascot (and, just like at BYU, athletic apparel companies are trying to sell fans on these "retro" secondary logos).
Don't believe me? There are TONS of schools that have used (or do use) a similar logo: