My wife grew up a BYU hater. Soon after we got married, she turned into a raging BYU fan and Utah hater. She's such a hater that she's the one who makes sure we don't miss a Utah game on TV so that she can enthusiastically cheer for Utah's opponent.
Her sister bought our little daughter a University of Utah outfit as a present.
My wife gave her a disgusted look and told her that our daughter would never wear it.
We didn't burn the outfit, but we did give it away to someone else as soon as we could.
We don't want that crap in our house.
Of course, my University of Utah diploma is somewhere in a closet somewhere, but let's not talk about that.