much different for P5 teams (with some notable points as exceptions). My other team, UGA lost huge yesterday, but people still support the team because there are more cool games coming up that will be fun to watch. BYU has these opportunities by scheduling well so eventually we'll reach a point where fans find almost as much appeal in each individual game itself as they do with postseason prospects. Scheduling well increases our reputation, gets our games better ratings and gives the fans something to look forward to.