Over the last 20 years, sales of full-calorie soda in the United States have plummeted by more than 25 percent. Soda consumption, which rocketed from the 1960s through 1990s, is now experiencing a serious and sustained decline.

Now if you own a lot of stock in soda this may not be good for you. Or even the LDS Church since the anti-LDS crowd insists we own Coke or Pepsi.

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