You get up to beat the team across the LOS.
If I'm playing tiddly winks, I want to win. And I want to beat the best.
Wyoming isn't the best. New Mexico isn't the best.
Nebraska is the best...historically. UCLA, Michigan...play the best teams on the biggest stages, nation wide.
I want to play in Ann Arbor and Austin and the Rose Bowl and in Arrowhead. I want to play LSU in Reliant. I like playing in every time zone.
I take that over Nevada or CSU. But no matter the jersey, you play to win the game. And you play to help your brothers win the game. You shouldn't require any more than that.