When you lost that game(2nd loss), you play for a Top 25 ranking.
If you lose a 3rd game, you still play for a Top 25 ranking.
4th loss? You play because the game of football is awesome and you're going to man up and prove as an individual that you're better than the guy across from you, and as a team that you're going to fight every play.
5th loss? You play to be bowl eligible
You play to sit opposing fans in their seats and shut their mouths. You play to make your fans rise to their feet.
You play for the name on your chest, This is Y! The the name on your back.
Nothing to play for? shut the front door!!!