Fan base. Its popular for bandwagon fans to root for the utes. Also most kids are gonna be excited about the team that has attention.
If BYU fans can make rooting for the Y cool and have a big marketing blitz and have fans buy in we gan regain some ground.
If we can somehow make it into the b12 that will help as well
Most of all we need to beat utah and hopefully spank them next time we play