I don't want to take my little kids to a movie that they are going to hate. We were thinking of taking our kids to watch it but saw a lady in our ward comment on FB that it scared the crap out of her kids. We decided to wait for it to be rentable and I'm glad.
The last thing I want to do is waste 2-3 hours (getting kids ready to go somewhere + drive and movie time) on a Saturday to go watch half a movie and then go home with pissed off kids and pay $50 for the experience.