Would you expand or not and why?
If you expand who and why?
If I'm the BIG 12 I know I have to expand as explained by Boren. I can also see why some schools may not want to expand because they have made renovations or improvements based on the promise of a certain amount of income from the conference.
In order to pick the best schools for expansion you have to address you biggest needs.
Financial gain for the rest of the conference
Academically competitive
Profitable AD
History of Competitive Athletics
Geography
Who's in?