Load up on 20 year level and convertible term. Be sure to get enough coverage to protect your family should you ever become uninsurable. Load up on super inexpensive term from a reputable carrier.

You will never be able to afford the right amount of permanent / whole life insurance to to take care of your family. The cost is more than a house payment.

Max out 401ks, IRAs, any tax advantage plan you have access to. Pay down all your debt, get a good savings, THEN consider your permanent life insurance options.

Any investment advisors telling you to use whole life as a retirement planning tool before other options are exhausted should be taken behind the woodshed and beat down. There are sooooo many fees and other drags on insurance that the investment side is good for asset protection rather than asset growth.

Some exceptions exist, but not for someone your age.