For BYU, the appeal is in decades of solid football, not just one season. But even more, it’s the huge number of fans among Mormons across the country, the top-notch facilities and ability to make the Big 12 a player in new media markets. If the Big 12 can’t get Notre Dame, and it can’t, then BYU is the next best thing.

http://www.todaysu.com/big-12/choices-conference-realignment-winning/