"We wanted to take the last 6 months to shine a light on all that is lacking in our P5 conference, while at the same time giving every other conference and news outlet ammo to rip us apart. We have the added bonus of pissing off and humiliating, publicly, many lesser schools by dangling a carrot in front of them only to let them down, just like a reality tv show."

Way to look stupid and piss off many in the process. Could have quietly done your thing and made announcement.