so far in the social justice direction. And maybe social listening fails to account for large volumes of social media content being pushed by activists and bots. If so, social listening is behind the decrease in their viewing for non live sports.

I tend to take a middle view. The bubble is already bursting on what should be paid to leagues and conferences. Instead of a loud balloon pop and a rapid release of air, we have a slow leak.

For ESPN's sake, I hope they are planning on shifting to face the reality of the future. If not, they'll join Blockbuster and Hollywood Video and the Titanic in the ash heap of history under the "unsinkable" section.