...pretty easy to predict that had golf shirt dude done nothing, that video would have been viewed maybe a hundred times instead of a million times. And in that case, the flight attendant would never have been exposed for the kind of guy he is. Did you see the news reports that said he tried to fight other passengers on that same flight?
Who cares if he was trying to play hero? No one else was going to. AA's own employees weren't doing anything other than saying "it was an accident." Even if it was an accident, he needed to be exposed and golf shirt dude made that happen.