The race is on, and the only sure winner will be the consumer.

Ford:
http://money.cnn.com/2017/02/10/technology/ford-argo-self-driving-cars/index.html
Ford (F) announced Friday afternoon it would invest $1 billion over five years in a previously unheard of startup. Argo AI, led by Google and Uber veterans, will combine with Ford's existing team to develop a fully self-driving car.

https://www.usatoday.com/story/tech/news/2017/04/03/ford-leads-self-driving-tech-pack-outpacing-waymo-tesla-uber-study/99876088/#
Many automakers are targeting 2021 for a roll-out of autonomous vehicles that likely will be part of a ride-sharing network.

http://www.cnbc.com/2017/05/23/ford-panicking-self-driving-cars-because-alphabet-google-is-way-ahead.html
The recent CEO shuffle at Ford suggests it's getting serious about self-driving cars: On Monday, it promoted its head of "Smart Mobility," Jim Hackett, to the CEO role.

GM
https://www.nytimes.com/2017/06/04/business/general-motors-self-driving-cars-mary-barra.html
After that drive, Ms. Barra (CEO) made her own decision to speed up, convinced that such (automated) cars were worth betting the company on.

https://www.usatoday.com/story/money/cars/2017/06/13/general-motors-we-can-mass-produce-self-driving-cars-now/102805626/#
CEO and Chairman Mary Barra said GM is the only automaker currently capable of mass-producing self-driving vehicles.

http://money.cnn.com/2017/04/14/technology/gm-self-driving-technology-jobs/index.html
General Motors is significantly increasing the number of people working on its self-driving car projects. Its new research and development facility in California is hiring 1,100 people.

Volvo
http://www.volvocars.com/au/about/innovations/intellisafe/autopilot
Self-driving Volvos are already on Swedish roads, and by 2017, real-world customers will be using 100 self-driving Volvos on public roads—the world’s first large-scale autonomous drive project.

https://techcrunch.com/2016/09/29/volvo-to-target-luxury-buyers-with-self-driving-car-coming-in-5-years/
Volvo announced plans to field a (self driving) vehicle by 2021, thanks in part to a $300 million deal with Uber that will let it leverage some of their work.

Toyota:
https://www.theverge.com/2017/3/3/14803734/toyota-research-institute-self-driving-car-lexus
The car is part of a billion-dollar investment Toyota announced in late 2015 into the TRI, which has a mandate to develop AI technologies for autonomous cars and robot helpers for the home.

https://www.technologyreview.com/s/601504/toyota-makes-a-u-turn-on-autonomous-cars/
Determined to make up for lost time, Toyota’s 60-year-old CEO, Akio Toyoda, is spending $1 billion for a new Toyota Research Institute with offices in Michigan, Silicon Valley, and Cambridge, Massachusetts, that will focus on autonomous cars and robotics.

Honda:
https://www.usatoday.com/story/money/cars/2017/06/08/honda-self-driving-cars/102620830/#
Honda shared more about its plans and set a target of 2025 for introducing vehicles with Level 4 autonomous driving capability.

Volkswagon:
http://www.dw.com/en/vw-strives-to-be-leader-in-e-cars-self-driving-vehicles/a-38713530
And fully autonomous cars with self-driving systems also figure prominently in VW's strategy, with the company's own in-house developed model targeted for a market launch in 2021, helped along by 1,000 additional software specialists to be added to the carmaker's workforce.