What an idiot.  It is a school with a bunch of kids that came up with a slogan to counter the MUSS, which is the University of Utah's student section.  Let me shed a little light on a bulldog for you.  Guess what a Bulldog is not mean or ferocious and they barely bark.  The toughest they get is when you disrupt their cleaning themselves on the 50 yard line.  As a fellow southerner, I am embarrassed that you would come on a website to talk about something so trivial and obviously spent a great deal of time thinking about this.  Please tell me that you wrote a similar critique of the Carolina Panthers or the Jacksonville Jags, as they both use the same fake "ROAR".