and I still wear mine proudly, but I was sad to see all the tags on a lot of their stuff still. They are ashamed to wear it to school because BYU is sucking so bad. We are talking new jerseys, hats and t-shirts (not game day) all the way around in my family, and most of it is hanging unused in their closets (SMH)...I am hoping this season doesn't ruin their future fan-hood. I never had a problem getting them to wear BYU stuff before.