That’s more marketing than PR - you sell benefits not features

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Dec 7, 2017
12:14:40pm

Jersey hunter All-American

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Jersey hunter

Bio page: Jersey hunter
Joined: Mar 24, 2012
Last login: Apr 25, 2024
Total posts: 7,035 (78 FO)

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Messages

Author

Time

BYU has a PR problem

Jersey hunter

12/7/17 12:05pm

Completely agree. Which is surprising b/c the church typically handles PR well.

Real Men Wear Blue

12/7/17 12:07pm

Sort of agree

NewYorkCougar

12/7/17 12:23pm

i'd give them a C to C-...at best...

ds7

12/7/17 12:40pm

Yeah, you're being a bit kind. Silence is their/our friend.

mantis mutu

12/7/17 1:59pm

BYU has lost (or losing) the SLC, Davis County market due to poor marketing/PR.

What_The_Hill?

12/7/17 1:39pm

Or due to the yewts improving and the proportion of LDS in those counties

SWP

12/7/17 2:49pm

I was driving to see my parents in Salem (near Spanish Fork)

Str8CashCougar

12/7/17 3:18pm

Hardly...not beating your rival in a decade is much more of a factor

Iman23

12/7/17 7:01pm

Huh? I’d have to strongly disagree there

zerome4sooners

12/7/17 3:15pm

The church PR is Average at best - All BYU PR is terrible

newbie

12/7/17 6:26pm

The church handles PR well? Are you kidding?

Tsisquan

12/7/17 9:29pm

For example, they've done a great job re: the BoM Musical.

Real Men Wear Blue

12/8/17 9:57am

Can't beat em join em is common sense not GREAT PR

Tsisquan

12/8/17 12:57pm

Or maybe you're looking for something that doesn't exist based on your

basman

12/7/17 12:09pm

Like a nice press release about Ty thanking him and saying he is always a part

BYUfan92

12/7/17 12:11pm

He hasn't been fired though...

Coug

12/7/17 12:14pm

You’re playing semantics - he was relieved and it was bungled

Jersey hunter

12/7/17 12:18pm

That's not the same as being fired...

Coug

12/7/17 12:24pm

Then sit on the information until you are ready to 'fill the vacuum' vs. letting

BoiseBlueCoug

12/7/17 2:48pm

Bungled? How? They announced he was fired. What more do you want?

SlantRoute

12/7/17 3:29pm

They didn't announce he was fired

SUAVO

12/7/17 5:27pm

When you’re the OC and then you’re not, you were fired.

SlantRoute

12/7/17 11:58pm

They're giving Detmer a chance to stay on the staff.

boscatar

12/7/17 1:42pm

And I loved the announcements for Houston and Hawaii football games.

boscatar

12/7/17 1:42pm

As somebody NOT in PR I agree with you - it seems we bungle a lot of things

BYUfan92

12/7/17 12:09pm

*almost everything

johnnycarson

12/7/17 1:04pm

Agree completely

Goliath

12/7/17 12:10pm

And BYU has a top notch PR program. Turn the AD PR over to the Bradley Lab and they'd do a pretty good job. IMO

soupie

12/7/17 12:10pm

Very true - BYU PR alums are everywhere in top firms

Jersey hunter

12/7/17 12:13pm

As a BYU PR grad and PR guy for 20 years, this is very naive

NewYorkCougar

12/7/17 12:21pm

Bradley lab has faculty oversight with real corp clients but thanks for taking me so literally. Didn't really

soupie

12/7/17 12:31pm

Thank goodness.

NewYorkCougar

12/7/17 12:34pm

I still wouldn't turn it over to them. You know what they say:

Turnpike Lane

12/7/17 12:35pm

Yes but many of the faculty did Do then came to BYU mid career. Also don't think it's a good idea

soupie

12/7/17 12:58pm

honest question: you think it would be worse than it is now?

Cougarclaw

12/7/17 12:53pm

Significantly. You wouldn't have PR advice coming from anyone

NewYorkCougar

12/7/17 1:12pm

You are correct - do you have any time to moonlight?

Jersey hunter

12/7/17 2:11pm

Agreed. Question for you....

Clausewitz

12/7/17 12:12pm

That’s more marketing than PR - you sell benefits not features

Jersey hunter

12/7/17 12:14pm

it has been that way for 40 years....they seem to think it the right way to do

Nat Gas Man

12/7/17 12:13pm

Agree with you... but 40 years ago the news cycle and information flow was

BoiseBlueCoug

12/7/17 2:53pm

I think the firing is the big PR problem. A short press release without any

Littlerich

12/7/17 12:13pm

Easily avoided by not hiring HC, OC and DC with no experience at their positions

Urbanite

12/7/17 12:14pm

Byu has has a public image problem since forever.

johnnycarson

12/7/17 12:15pm

It’s about time to change then - I’m tired of us looking inept

Jersey hunter

12/7/17 12:16pm

“There is no demand” for that

SJS

12/7/17 12:24pm

Yeah, let's aspire to be like a P5 program - like maybe UTennessee!! 🙂

ByuMba90

12/7/17 12:28pm

for sure

johnnycarson

12/7/17 1:02pm

<< Deleted >>

East1999

12/7/17 12:26pm

how high is the count now, that a p5 program has flat passed on us? 4 times?

johnnycarson

12/7/17 12:59pm

<< Deleted >>

East1999

12/7/17 2:55pm

i agree...but in this particular situation, where other coaches are still

nashty

12/7/17 12:27pm

BYU has a losing problem

Sea Chicken

12/7/17 12:28pm

It's a Mormon problem. Don't talk about it and hope it will go away.

pink22

12/7/17 12:30pm

in their defense...most issues require a base level of knowledge/understanding

ds7

12/7/17 12:44pm

What specifically would you do? Interview candidates before announcing that

Ulysses14

12/7/17 12:33pm

Not so granular - just talk about process and timing

Jersey hunter

12/7/17 2:13pm

Honestly, it's mostly just a handful of PR conscious people who care

Ulysses14

12/7/17 5:12pm

This is true. A PR mentor of mine used to say:

NewYorkCougar

12/7/17 8:18pm

Don't worry. I'm sure whoever manages PR for BYU is an outstanding Bishop.

yorksama

12/7/17 12:41pm

BYU traditionally likes to handle everything behind closed doors.

mudpupper

12/7/17 12:42pm

Absolutely!

2FarGone

12/7/17 12:48pm

If you can show me another situation at other institutions where the OC was

kotacoug

12/7/17 12:54pm

Bronco announced the rehire of Anae as OC, before a vacuum by firing Doman

Coogar2

12/7/17 12:57pm

RE: Bronco announced the rehire of Anae as OC, before a vacuum by firing Doman

kotacoug

12/7/17 1:12pm

Leads me to believe that a lot more is going on than simply Ty being reassigned. Curious that Holmoe and Kalani have

Bob Vance

12/7/17 12:58pm

<< Deleted >>

johnnycarson

12/7/17 1:00pm

No, it has a losing problem. Win games, and nobody will care about the rest.

All-American

12/7/17 12:58pm

Water wet.

vagabonder

12/7/17 1:28pm

BYU's relationship with the Church leads to some quirks

panguitch

12/7/17 2:06pm

The blending of church and university adds a complex layer of politics you don't

franklyvulgar

12/7/17 2:45pm

As someone who also works in PR, you are very correct.

RUNBYU1

12/7/17 2:16pm

you still can't buy tickets on byutickets.com if you are logged in to your

Mayor of Cougartown

12/7/17 2:31pm

I just noticed this yesterday as I tried to buy basketball tickets.

Str8CashCougar

12/7/17 3:33pm

I know someone who works with BYU in a B2B relationship and they're "different"

franklyvulgar

12/7/17 2:34pm

No time, BB Student section needs baby sitters....

blackshirts

12/7/17 3:23pm

I think they do fine. Have you seen the Tennessee mess? We’re far from that.

SlantRoute

12/7/17 3:24pm

You're right, we are ranked 129 out of 130 in crap pile mess...

blackshirts

12/7/17 3:30pm

Did they fir Detmer? I thought he was kept on staff. It would be pretty hard

Bullrider

12/7/17 4:01pm

it's semantics. If you were relieved of your job responsibilities ...

mindzeYe

12/7/17 11:49pm

LOL @ church owned entity being more transparent

Kerbouchard

12/7/17 4:02pm

BYU has a CB problem

swimbro

12/7/17 4:25pm

Well, yes. And your point is?

soupie

12/7/17 4:36pm

I agree. Our cornerbacks are traditionally mediocre at best.

Gerald-DeGroot

12/7/17 9:20pm

I feel TH has done tremendous things as BYU AD

pappabear246

12/7/17 5:53pm

There is no demand for any updates.

timponyloco

12/7/17 6:36pm

As someone who doesn’t know hardly a thing about PR...

CB4

12/7/17 7:38pm

yes, our punt returners weren't very good last season.

icecougar

12/7/17 8:12pm

Actually I think it's a Stake Calling

icecougar

12/7/17 8:13pm

Ya think?

HowardH

12/7/17 8:30pm

Sounds like we have an AD problem.

blackshirts

12/7/17 9:45pm

longtime pro in ent/sports pr and couldn't agree more

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