asking about BYU Basketball season tickets. They sell a TON of Football season tickets, but only a fraction of those people also buy Basketball season tickets. One of the key issues of feedback they got was that seating in the Marriott center is too crowded and uncomfortable. It makes perfect sense that they would try to remedy that. If reducing Capacity by 5K can increase Season Ticket Sales by 2.5K it will be a win for the school.