Like many other elements at BYU--the whole "it's a privilege, not a right" thought path?

Maybe the underlying attitude is that people are somehow less worthy if they have to be encouraged to support BYU athletics. Sort of like the CB poster who said I should be paying 1k a year to Cougarclub just because I graduated from BYU more than 10 years ago.

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O ye mountains high, where the clear blue sky, arches o'er the vale of the Y