yes. I think you're wrong where you say BYU looks at it's bottom line like anyone else. I don't think they do.
Look, what it comes down to is a rivalry that's gone on for decades and decades, and now Utah is going to end it because of what? "the bottom line doesn't make sense"? What a low, ridiculous stance to take! BYU wouldn't stop a rivalry dead in it's track because of a change in conference.
If it makes you feel better, fine. But you're wrong.