put BYU's efforts to shame. In the realm of fan friendliness and PR, they are kicking BYU's yewt.
BYU needs to realize- there's a war going on. You have to FIGHT to keep your fans and keep them energized. You need to be media and fan friendly. Or you will lose a lot of the casual types to the U. I don't think BYU has been very good at marketing and competing in this way.