I said that Bronco's problem isn't preaching priorities to players, it's that he thinks it's his responsibility to also focus on teaching them about those types of things. His relationship to them is as a football coach first. They have ecclesiastical leaders, mandatory religion classes, etc. that have the first priority of focusing on the players' spirituality.
When a head coach gets up in front of the booster club (right after a very painful loss and right before the rivalry game) and chastises the club because members keep wanting to ask him about football rather than about the wonderful off-the-field stuff he's been doing, that doesn't throw up red flags for you that he might be getting his priorities mixed up? Show me any other coach who had done something like that anywhere in FBS football (and kept their job).